A resourceful and driven professional with extensive experience in high-pressure situations, I am a skilled expert in building and maintaining major media web sites where traffic translates into revenue. I have a record of meeting deadlines and requirements in both startups and major corporations, working well with all stakeholders, from executives to ad sales and marketing to editorial and research teams.

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Managed team of three in New York, as well as the work an team of 15 at an outsourcing contractor
Responsible for site’s editorial voice and content/data roadmap
Negotiate with data vendors to maximize ability to syndicate content at lowest possible cost
Constructed series of analytical tools to analyze site traffic and content flow to maximize user experience
Responsible for writing and editing marketing text, tutorials and customer relations content

As second hire, worked with CEO and President to define strategy, scope and business plan of site
Prepared and delivered investor presentations, product demos and training sessions
Assisted in preparing pitch documents and models resulting in $7M in Angel and VC financing over 2 years
Helped construct traffic and revenue models based on existing site performance and market research
Maintained product and data roadmap with a small, agile development team
Kept executive, editorial, research, and engineering teams in sync with overall company vision
Developed SEO strategies to maximize page views, utilizing both technical and editorial methods
Oversaw day-to-day production of live web site, while maintaining product and content roadmaps

Responsible for 200% increase in unique visitors for business section of FOXNews.com, 2006-2007
Served as both lead producer and product manager for launch of FOXBusiness.com in October 2007
Worked with senior-level executives as part of the core team to establish audience, content, feature and technical strategies
Helped develop site requirements, features and functionality, site architecture and wireframes
Post-launch, was responsible for look and feel if site, including managing front page editors, overseeing publication of channel video, and content organization and management

Oversaw daily administration of a school with an enrollment of 300 students and a staff of 15.
Responsible for school's compliance with federal, state and accreditation agency regulations.
Assisted in development of print, internet and radio advertisements and marketing campaigns
Increased efficiency by consolidating three separate administrative offices into one-stop shop for student services
Managed upgrade of the school's computer, security and phone systems, including transition to a dynamic, web-based student record platform
Previously served as intern and webmaster (1993 - 2000)
Continue to serve as a consultant (2000 - present) for technology, advertising, online strategy and data management

Responsible for all production elements on Foxnews.com, Fox News Channel's real-time news web site
Developed interactive supplemental materials and managed multimedia site elements
Edited and wrote stories for all sections on deadline in a breaking-news environment
As lead producer for Sept. 11 anniversary coverage, oversaw production of all aspects of the special section.
Prior to serving as Senior Producer, worked as a general news producer and as Entertainment Producer

Researched and wrote articles and developed content for the college-oriented '.Edu' section of the magazine's web site.
Assisted in the production of data pages displaying college and graduate school ranking data

e d u c a t i o n

MA in Political Science, 2004
Major in U.S. Politics; Minor in Public Policy
Thesis: All the News That's Fit to Download: News Diversity on the Internet - content analysis on the use of white-label content in online political coverage

Graduated cum laude in Government & English, 2000
George F. Baker Scholar
Bunn Journalism Award, Commentary
Editor-In-Chief of The Hoya (circulation: 8,400), 1998
Founding editor of TheHoya.com, 1999

Study-abroad program, English Literature, 1999

Graduated with Honors, 1996

s k i l l s

Presentations: Investor pitches, demos, and tool rollouts
Business Plan Preparation: Funding pitches, traffic estimations, revenue plans
Project Management: Agile development, technical-editorial-sales requirements integration
Marketplace Strategy: SWOT analysis, competitive matrix construction, digital business strategy
Site Planning & Development: Audience targeting, traffic analysis, wireframing, SEO, project management
Writing: Marketing text, SEO optimization of content, FAQ and product promotion

Skilled in HTML and CSS. Experience with MYSQL query writing, PHP, javascript and Ajax.
Traffic reporting and analysis suites (Google Analytics, Hitbox)
Vector and Raster design suites (GIMP, Inkscape, Adobe Photoshop and Adobe Illustrator)
CMS installations (Joomla, Vignette, Wordpress, Menalto Gallery)

JAMES GERARD DI LIBERTO, JR.

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